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                                         1.5

                                      Density  1



                                         -5

                                         -1
                                           -1    -8     -6     -4    -2     0
                                                      Sentiment Score (*-1)
                                                        Figure 5
                                               Histogram of Sentiment Score







                                     Table 6 Means, Standard Deviations, and Correlations (N=51)
                                              Sentiment   Socmed                                                                                    DState   DListed   SqrtCult A   SqrtCult B   SqrtCult C   SqrtCult D   D profit   DStateOwned   DListed
                   Variables  Mean    Std Dev.  Score 1  Index  OrgSize  SqrtCult A  SqrtCult B  SqrtCult C  SqrtCult D                     DProfit  Owned  DStateOwned  Index  Index   Index    Index   Index    Index    Index
                Sentiment Score 1  -0.3415  0.2042  1
                Socmed Index  3.1358   0.8432  0.0678    1
                OrgSize       2.5098   1.4611  -0.3537*  0.3319*  1
                SqrtCult A    4.9863   1.4239  0.0308  0.0844   -0.0258   1
                SqrtCult B    3.9041   1.5528  -0.1179  0.2157  0.003   0.1771    1
                SqrtCult C    5.7173   1.5347  0.0779  0.0343   0.066   -0.4562*  -0.6390*  1
                SqrtCult D    4.2989   1.4517  -0.1704  -0.1327  0.198  -0.4042*  0.1093  -0.2285  1
                D Profit      0.7451   0.4401  0.1529  -0.1712  -0.1713  -0.0214  0.2142  -0.3670*  0.3335*                                   1
                DStateOwned   0.4706   0.5041  -0.4031*  0.1441  0.2174  -0.0735  -0.1336  0.2790*  -0.1149                                 -0.5302*  1
                DListed       0.2745   0.4507  -0.1463  0.0358  0.4924*  -0.1419  0.1225  -0.1299  0.2674                                   0.3598*  -0.1398   1
                SqrtCult A Index  15.7342  6.0579  0.023  0.8198*  0.3108*  0.5185*  0.2831*  -0.2619  -0.2386                              -0.1345  0.048   -0.0149    1
                SqrtCult B Index  12.5494  5.7838  0.0137  0.7155*  0.2254  0.137  0.7808*  -0.4529*  0.0511                                0.1422   -0.868   0.1776  0.6904*    1
                SqrtCult C Index  18.1195  6.9174  0.0208  0.8139*  0.3259*  -0.1652  -0.1586  0.5391*  -0.2653                             -0.4065*  0.3389*  -0.0567  0.5085*  0.3012*  1
                SqrtCult D Index  13.2677  5.341  -0.0706  0.6290*  0.5060*  -0.1021  0.3271*  -0.273  0.5909*                              0.1131   0.0347  0.2776*  0.4962*  0.6378*  0.3512*   1
                D profit Index  2.2757  1.5706  -0.2009  0.4807*  0.0338  0.0647  0.3704  -0.3206*  0.1879                                  0.7613*  -0.3929*  0.3311*  0.4067*  0.5967*  0.1572  0.4955*  1
                DStateOwned Index  1.533  1.6893  -0.3827*  0.3075*  0.2759  -0.1149  -0.0867  0.2872*  -0.1133                             -0.5531  0.9369*  -0.1358  0.1764  0.0547   0.4593*  0.1557  -0.3374*  1
                DListed Index  0.88225  1.5358  -0.1399  0.1398  0.5056*  -0.1105  0.1535  -0.1559  0.2773*                                 0.3537  -0.1358  0.9832*   0.0793  0.2507   0.0273  0.3606*  0.3963*  -0.124    1
                Description: *** significant at 1% (one tailed) I ** significant at 5% (one tailed) I * Significanty at 10% (one tailed)
                SentimentScore1= The score of organizational legitimacy multiplied by – 1 ; SocmedIndex = Social Media governance index which calculated from
                the average of social media activities, social media strategies,social media skills and regulatory framework indexes;
                OrgSize: Organization size, categorized from 1 to 6. SqrtCultA = The presence of Clan Culture characteristic in an organizations. The score is squared
                rooted. SqrtCultB = The presence of Adhocracy Culture characteristic in an organizations. The score is squared rooted, SqrtCultC = The presence of
                Hierarchy Culture characteristic in an organizations. The score is squared rooted; SqrtCultD = The presence of Market Culture characteristic in an
                organizations. The score is squared rooted; SqrtCultD = The presence of Market Culture characteristic in an organizations. The csore is squared rooted;
                DProfit = Dummy variable, Code 1 represents profit-oriented organizations. Code 0 otherwise; DStateOwned = Dummy variable, Code 1 represents
                state-owned organizations. Code 0 otherwise; DListed = Dummy variable, Code 1 represents listed organizations. Code 0 otherwise; SqrtCultAIndex;
                DProfitIndex = interaction between DProfit and SocmedIndex.

















        128     International Conference on Sustainability
                (5  Sustainability Practitioner Conference)
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