Page 126 - SUSTAINABILITY ISSUES & COVID-19

Table 3 Correlation Matrix for Each Cultural Type
Item A: Clan Culture (alpha= 0.5788)
Question 1 2 3 4
1 1
2 0.056 1
3 0.3256 0.3359 1
4 0.1782 0.2502 0.432 1
Item B: Adhocracy Culture (alpha= 0.7362)
Culture 1 2 3 4
1 1
2 0.056 1
3 -0.3256 -0.3359 1
4 -0.1782 -0.2502 -0.432 1
Item C: Hierarchical Culture (alpha= 0.7119)
Culture 1 2 3 4
1 1
2 -0.056 1
3 -0.3256 -0.3359 1
4 -0.1782 -0.2502 -0.432 1
Item D: Market Culture (alpha= 0.5962)
Culture 1 2 3 4
1 1
2 0.056 1 1
3 0.3256 0.3359 1
4 0.1782 0.2502 0.432 1

3.3.4 Social Media Index
The social media index is the average index of social media activities index, social media strategies index, social media
skills index, and regulatory framework index. The indexing process is illustrated in Appendix B.

3.4 Moderator Variables
3.4.1 Organizational Cultures
Respondents were asked to allocate 100 points to each culture for every question. Then, the score allocated for each
culture were averaged. If more than one respondent represents an organization, the score is averaged again from
each respondent representing the same organization. After that, organizational culture is squared-rooted to avoid
multicollinearity because the total number is precisely 100 for all respondents.

3.4.2 Organizational Types
Researchers use three dummies variables to differentiate organization types. Profit-oriented, state-owned, and listed
organizations are coded one and 0 otherwise. Three tests are conducted for each organizational type to examine the
influence of specific organizational types on the association between the SMG and organizational legitimacy.

International Conference on Sustainability 125
(5 Sustainability Practitioner Conference)
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