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Working Positions Staff 136 79.53
Middle Manager 32 18.71
Top Manager 3 1.75
Never 4 2.34
Social Media Use Very Rarely (1 tweet every month in average) 40 23.39
Rarely (no more than 4 tweets in a month in average) 33 19.30
Sometimes (more than 4 tweets in a month in average) 56 32.75
Often (more than 30 tweets in a month in average) 12 7.02
Very often (more than 60 tweets in a month in average) 26 15.20
Table 5 Sample Characteristics
Panel A: Organizational Type
Type Frequencies Percentage (%)
By Profit Organization
Profit oriented organizations 38 74.51
Non profit-oriented organizations 13 25.49
By State ownership
State-Owned organizations 24 47.06
Non-Stated Owned organizations 27 52.94
By Public Ownership
Listed Companies 14 27.45
Non-Listed Companies 37 72.55
Source: Adapted from STATA
Panel A: Organizational Type
Organization Size Ordinal Code Frequencies Percentage (%)
<1.000 1 17 33.33
1.000-5.000 2 14 27.45
5.000-10.000 3 3 5.88
10.000-50.000 4 12 23.53
50.000-100.000 5 4 7.84
>100.000 6 1 1.96
Total 51 100
Source: Adapted from STATA
International Conference on Sustainability 127
(5 Sustainability Practitioner Conference)
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