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3.1 Table

                                                           Table 2
                                                       Regression Result
                                                      Model 1              Model 2
                                       Var
                                                  Coef.     Prob.      Coef.     Prob.
                                    FCFO         -14,812    0,023     -50,762    0,004
                                    CH                                 0,063     0,441
                                    FCFO*CH                            3,805     0,028
                                    SIZE          0,284     0,456      -0,068    0,4945
                                    LEV           0,279    0,000***    0,351    0,000***
                                    ROA           1,530    0,000***    1,111    0,000***
                                    GRW           0,113    0,006***    0,099     0,026**
                                    R-square     0,0787               0,0533    
                                    Prob> F      0,0000               0,0000    




                  4. RESULT AND ANALYSIS


                  The first research model tests hypothesis the female CFO have a positive effect on firm value. The results showed that
                  female CFO had a negative effect on firm value so H1a was rejected. Several studies have shown women’s representation
                  in the board of directors can worsen company performance such as Martinez, Oms, and Sempere (2016). Khlif and
                  Achek (2017), Huang and Kisgen (2013), Fairlie and Robb (2009).

                  The position of female CFOs in the company may not affect investors’ assessments of the company, but with the
                  characteristics of women who tend to be more careful, avoid risk and competition, focus more on social issues and
                  ethical issues, higher audit costs can reduce company performance which in turn considered to not provide the returns
                  and financial performance that investors expect.

                  The second research model tests the hypothesis that the higher the level of cash holding will weaken the effect of
                  female CFOs on firm value. The results showed that female CFOs had a negative effect on company value and the
                  higher level cash holding weakened the negative effect, those hypothesis 2 is also rejected. Previous research found
                  that high cash holding levels increase company liquidity, increase distribution to shareholders in the form of dividends
                  (Doan and Datta, 2020), protect potential risks in the future (Zeng and Wang, 2015), and reduce the risk of failure in
                  times of crisis (Palvia, Vahamaa , and Vahamaa, 2015).



                  5. CONCLUSION

                  This study aims to determine the effect of female CFO on firm value by moderation cash holding. One of the factors that
                  influence company performance is the characteristics and policies established by company management. The Finance
                  Director is a strategic position in charge of formulating strategies, making policies, and managing all matters related to
                  the company’s financial aspects. One of the points in managing a company’s finances is the cash holding level which in
                  previous studies could be influenced by the Director’s gender.

                  The results of the study concluded that in non-financial companies listed on the Indonesia Stock Exchange, female
                  CFO has a negative effect on firm value because the tendency to be more cautious and less competent might reduce
                  company performance and reduce investor investment returns, but moderation in cash holding weakens that negative
                  relationships. Becuse female CFO tend to have higher cash holding thereby increasing liquidity, dividend distribution,
                  and stronger survival potential in crisis periode.







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